In this article we’ll analyze the Top 6 E-shop Marketing Tips to become more competitive! The latest data from Statista’s Digital Market Outlook shows that the total value of the e-commerce market for consumer goods grew by 16 percent over the past year. Total annual spend in 2017 reached almost US$1.5 trillion:
Worldwide, the number of people using e-commerce platforms to buy consumer goods (e.g. fashion, food, electronics, and toys) grew by 8 percent, with almost 1.8 billion people around the world now buying online.
With such an interest, we listed for you the 6 e-shop marketing tips to make your business more efficient:
1. Begin with the creation of a Content Marketing Strategy
The worst mistake to do is to start without building a plan. Any E-shop needs a content marketing strategy. Write a list of all the methods you plan on using to reach out to customers, whether it will be articles posts, videos, blogs or newsletters.
Make it a priority to check in with this strategy every week or month, evaluating how the content creation and distribution process is going.
Nothing builds a strong connection with your customers like original content. Tying into your content marketing strategy from above, you have the unique opportunity to choose between unoriginal or original content.
2. Generate an automated Email Marketing Campaign
Email marketing is the key point for an optimized e-shop marketing strategies because it’s still one of the most effective tool for influencing your customers and convincing them to buy more.
Not to mention, consumers are known to open emails, even if they include simple advertisements. Use an email marketing campaign to keep in contact with your customers, send them helpful information and sell your products.
3. Diversify your Platforms by using Social Media
Social media is always a tough sell for e-shops since it’s tough to figure out which platforms work best in a defined market. There’s a simple solution to this. Diversify, and eventually forget the platforms that are not relevant.
You spread out the risk and realize which options are making you the most money. Create Facebook, Twitter, Pinterest and Google Plus pages. Spread your content through these mediums, and use social media analytics tools to understand which ones work best. Even if one works better than another, spreading out your social media presence gives all of your customers a way to connect with your company.
Who knows? You may only have 100 followers on Facebook, but one of them may be your best customer.
4. Adapt for the Mobile World
It is not about creating an app or mobile site but about optimizing your website. Nowadays your customers need mobile responsiveness. They don’t want to open a completely different mobile site to see a mobile-friendly interface.
Consider implementing a responsive interface so that your e-shop website transforms for devices like tablets and smartphones
5. Use the Customers Native Languages
It’s common for e-commerce stores to sell items to people all over the world.
Reach out to foreign customers by providing translation features to your online store. Most ecommerce platforms, WordPress ecommerce themes, and WooCommerce templates provide translation settings so that you don’t exclude people in other countries who don’t understand your language.
6. Set a Plan for Onsite SEO
Although your content strategy should focus on helping users and not search engines, your ecommerce SEO needs keywords to help the search engines identify you as a store that sells certain products.